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Post by anamika33a on Feb 20, 2024 11:32:22 GMT
The to the great breadth of the matches you manage to reach the largest possible audience. Which means that if youre not careful it can quickly become very expensive. Modified broad match adding a your ads can appear on searches that include modified broad match keywords or close variations but not synonyms in any order. For example if you bid on the search terms womens hats your ad will be shown to people who searched for womens hats. Phrase agreement With phrase matches use quotes around the phrase your ads will show on searches that match a phrase or close variations of that phrase with additional words before or after it. Ads will not appear if additional words are added in between the sentence B2B Email List or if the order of the words changes. For example if the keyword youre bidding on is soft pillow your ad would appear for a search for soft feather pillow but not for very soft pillow. Exact match Your ads will show on searches that match the term exactly or are close variations of that search term. Words in another order would be fine as long as they dont change the meaning of the sentence as would adding or removing function words like prepositions or conjunctions. For example if the search term you are bidding on is womens hats your ad would appear with the search term womens hats. Track keyword spending Getting traffic to your site is great right Well the answer is it depends. If youre paying for that traffic then youll want relevant traffic. Otherwise youll be spending money on visitors to your website who have very little chance of converting into customers. Thats why you should be constantly checking the performance of those keywords. If after a couple of weeks certain keywords arent performing then you should seriously consider removing them from your keyword list. Instead.
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